Digital advertising and online visibility are crucial if you’re in the dental niche.
It doesn’t matter how much you spend on a new website if your online presence is non-existent. That’s the problem many dentists face. They pay someone to do their website, which turns out resulting in no new patients.
We’ve made a shortlist of the 5 most common dental marketing mistakes, make sure you’re not guilty of any.
1. Lack of Conversion Rate
In our profession, we see this all the time. At this time, many dental owners do have a website, but it’s only a fraction of those visiting the site that actually turns out being a new paying patient for that practice.
Many times it comes down to the lack of persuasion skills of the front end designer. It doesn’t really matter how good looking your website is with all those flashy stock photographs and detailed service pages if it not has elements that differentiate from your competitors and urges to a specific call to action.
Many dental owners don’t even have a contact page where visitors could reserve an appointment, and their phone number appear in the footer which barely can be read with reading glasses on.
2. Not Having Reviews on Your Site
With all the information out there, the attention span for a visitor of your site is very small. They want to know that they’re in good company. As a result of that, did you know that 88 % of your visitors coming to your site would trust a review as much as a personal recommendation?
Prospective patients also search for your brand on Google before trust you. If you have bad links showing up, that’s going to make those prospective customers more likely to become a patient of a competitor of you. Your online reputation doesn’t go unnoticed.
Even though many dentists have an extensive amount of data to rely on, it gets ignored by many. They simply use the same approach as they do with their traditional, printing ads in the local newspaper. That is, spending thousands of dollars, not knowing if it works or not.
In order to achieve long-term success in the digital sphere, you have to make sure you measure what’s working and what’s not. With the right marketing system in place, you can track all your campaigns performances.
A free, yet, highly effective tool is Google Analytics, to see important metrics like how many visitors you have on your website and what content on your site that they engage with. With that data, it becomes much easier to tweak campaigns to make them even more successful.
4. Expecting Overnight Outcomes
Make sure you understand that depending on what kind of marketing campaign is done, they can take different timeframes before you see your expected results to kick in. Paid advertising like Facebook ads usually takes faster to see results compared to SEO. However, when you have a solid and strong foundation made and if your domain has some age and trust already in the eyes of Google, you can have amazing visibility in the search engines.
Make sure you don’t expect 20 new patients in the first week from SEO, that’s unusual.
Not having your website up to date is a big, common mistake. If you have not made an uplift of your site in the last 3 years, you’re most likely to get behind your competitors as visitors prefer aesthetic appealing websites.
You want your website to have the best standards, as your poorly looking website can reflect your clinical skills. Visitors may think that you’re not trustworthy.
It’s also about the aspect of usability. How frustrated isn’t it to visit a site where you can’t find the essentials? It doesn’t matter how many posts you do on Facebook, if the modern user can find trust in your site, you’ll waste money and time.
Before throwing in the towel, understand that Google is your most vital source of new patients. And just how can you obtain visibility on Google? Read more here: clinic.media/dental-marketing-seo. If you don’t pay for this, optimizing your website for search engines is the only alternative. Every time a potential patient is searching for a dentist in your town, you are nowhere to be found.
You have outsourced your SEO to some third party, just to have your advertising budget ravaged with very little if any outcome. You have come to a finish. Search engine optimization is a dark artwork that just the “elite” can pull away. If your dental search engine optimization supplier is not performing, find out below as it may be time for you to throw out them.
The reality is that jargon may mask ignorance. While there are a whole lot of technical aspects of SEO, if your supplier becomes dodgy once you ask questions (such as, “what exactly am I paying you for?”), then they’re probably doing something they shouldn’t or doing nothing in any respect. This is typical for many SEO providers.
You ask them how they’ll enhance your Google rankings, and they simply say, “We’ve got a process.” Sure, you can’t expect to know all the intricacies of SEO. That is why you hired someone in the first place. However, if that individual refuses to at least “dumb it down” for you, there could be something wrong. They respond, “Okay… we have a systematic procedure of building algorithmically-positive hyperlinks while utilizing the greatest meta-coding practices for optimal SERP display.” You’re hit with a blend of confusion and relief. After all, as long as they know what they’re doing, right?
“You would like to be on the first page of Google? No issues.” Is this the way you had been pitched on SEO? If that’s the case, you’re in exactly the exact same boat as many dentists. You were awarded an empty guarantee by a seedy Search Engine Optimization adviser who has no respect for Google’s guidelines, which explicitly state: Search engine optimization is not a “get rich quick” scheme. It is a marathon, not a rush.
Search engine optimization is a process which may require a couple months to start generating patient-producing outcomes. Nevertheless, the long-term attention is not all bad. Because if your search engine optimization efforts do gain grip, the outcomes are well worth the delay. Powerful SEO is a science which contains two important components: 1) Optimizing your site for peak performance on the search engines; 2) Using a long-term plan that includes ongoing search engine optimization actions.
Actually, suppliers that still subscribe to those outdated approaches have high customer turnover. If you are lucky, purchasing 1,000 spammy backlinks will not provide you success. These suppliers have not evolved. And they are definitely not looking at what’s coming down the pipeline. A fantastic search engine optimization provider does not just consider today. They are contemplating months and even years into the future. The digital advertising landscape is continually evolving. “Am I always attempting to please the algorithm?”
Regrettably, dentists return to people with this issue all of the time. They previously hired a supplier who had an “elaborate” SEO plan: devoting countless spam website comments and stuff countless unnatural keywords on each page of their website. It is a significant question. Thus, what was successful in 2012 certainly is not effective today..
Does this convert digital visitors into reception room patients? In the end, rankings are only one piece of this pie. An integrated digital advertising solution is essential to new patient success. To create new patients, all of your marketing jobs must be housed under a single roof. The number one element is the website design since this is what pushes conversion. Is your content unique and persuasive? Does your homepage catch the visitors attention the moment they land on it? Does your website encourage people to find out more about you?
If SEO is the only thing you are focused on, your website is not likely to create several new patients. A comprehensive digital strategy is necessary. 1 provider that manages your site, your SEO, your content, your paid advertisements, your online reputation — the list goes on. It isn’t important how nicely your SEO is implemented, if your website isn’t producing new sufferers, then what is the point? This is frequently the case with suppliers that only offer SEO.
Another warning sign of a possibly poor search engine optimization supplier is when they are not asking questions. Here are a couple of good questions to anticipate: If your present search engine optimization supplier is not performing, it may be time for you to kick them to the curb. Obviously, you do not wish to make the exact same mistake next time around, so make certain to vet any potential questions you’re thinking about.
While very important, SEO is still just 1 piece of the internet marketing and advertising pie. If you are seeking to generate more new patients from the web, download our favorite marketing handbook here.
Do you have a referral program in place for your practice that are growing your practice for free? And with a process in place to get over 80% case acceptance rate, what would that do to your profitability and even more importantly, time?
Educate and entertain your current and growing clientele and keep them for life!
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